Moonstruck Chocolate

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320 N. Michigan Avenue Map it!
Chicago , IL 60601
312 696-1201

Moonstruck makes about 40 kinds of truffles, that tend to be large (sometimes offering two bites) and are always beautifully decorated. Moonstruck uses couvertures with a high cocoa content, which gives the truffles an intense cocoa taste. Truffle fillings are good, though not always as smooth as we'd like them to be. Examples of truffles are the Mayan, filled with a cinnamon-flavoured praline, or the Pure gold, filled with a honey-Drambuie liquor thick ganache. The Ocumarian (a dark chocolate hot pepper flavoured ganache in a dark couverture) is very good. Many of the other fillings are based on toffee or caramel. Moonstruck chocolates can be found in one of the other Moonstruck Chocolate Cafes (including Chicago and Portland), and in various retailers across the United States.

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From: Mad Janet
I never heard of Moonstruck Chocolate before the other day when I was watching my local Seattle news and saw that they were sueing a small town coffeeshop called Moonray Espresso claiming Trademark Infringement. Not only is that not true, they were pleased to be in an article in 2001 in INC. where the article tagline is: "Not only is imitation the sincerest form of flattery, but it may also be the easiest way to make a buck. " The founders of Moonstruck flat out copied the model of Starbucks (Moon-Struck....Star-Buck.) "Bill and Deb Simmons couldn't help noticing the success of Starbucks. Perhaps it was worth copying. "The more we poked at the Starbucks model, the better it looked," says Bill, who wondered what other commodity could command a cult following." They also "claim" that the origin of the name is "somewhat hazy" but oh no, OF COURSE we didnt' copy it from the MOVIE! Something about some romantic walk is the "rumor." BULL. Back in 2001, the article says that wanted to do what Starbuck's had done but with chocolate instead. NOW, when they're sueing Moonray Espresso, they say "That Moonray sells coffee, as Moonstruck's own shops do, adds to the confusion, the Portland company claims." I hate corporate bullies and especially ones that flat out COPIED to start their own business and now are trying to quash a small espresso shop who is NOT trying to copy them! I'd never heard of Moonstruck Chocolates before but now, just the name will forever leave a bitter taste in my mouth!

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